You are expected to develop a coherent essay that presents solutions as well as arguments and evidence (e.g., data) to support your solutions. Supporting data and evidence should only come from the case rather than external sources (e.g., newspapers). Exhibits in the case are usually good sources of supporting evidence. Internet browsing is not allowed! Feel free to use bullet points to organize your arguments and logic. Your essay should be no more than 2 single-spaced pages with the 11-point font(exhibits and tables do not count towards your page limit.
1. Make sure to answer all of the discussion questions below.
2. ONLY USE CASE, do not find external resources.
3. Make sure to use data to support Every answer, calculate data from the case is preferred. Do not just explain it in words.
4. Develop your framework and arguments, Do not just repeat what in the case.
5. Do not write on your common sense, stick with the case.
Questions
1. How did Netflix use innovation in its business strategy to gain and sustain a competitive advantage? What role did strategy, technology, and business models play? Explain in detail.
2. Why is competition in internet streaming services heat-ing up? Who is jumping into the fray, and why? How do these companies differ? What do you expect the result of this intensifying competition will be going forward?
3. International expansion appears to be a major growth opportunity for Netflix. Elaborate on the challenges Netflix faces going beyond the U.S. market. a. Do you think it is a good idea to rapidly expand to almost 200 countries in one fell swoop, or should Netflix follow a more gradual international expansion?
b. What are some of the challenges Netflix is likely to encounter internationally? What can Netflix do to address these? Explain.
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