Need TONIGHT (in a couple of hours), 360 words per bullet for ALEXIS (in bold), APA style for MKT/421 with references.
- We are doing it on SAMSUNG and creating a washer/dryer in one machine for the residential market.
- An overview of the organization (Cindy)
- A description of the product or service (Cindy)
- A SWOT analysis of the organization and offering (Alexis)
- A competitive analysis of the organization and offering using Porter’s five competitive forces model (Alexis)
- The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors (Emilio)
- A description of your target market (Emilio)
- Needs that cause your target market to buy including emotional and logical drivers (Adam)
- A written positioning statement that identifies: (Adam)
- Your target market
- The needs that drive purchase
- Your organization’s industry category
- How your organization solves the target’s needs
- Your organization’s competition
- What makes your organization different from its competition
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