Online Video News Releases (VNRs) are visual storytelling that any business can use as a marketing and public relations tool. Provide an example of two VNRs: one video will be an example of a good VNR while the other will be a poor example of a VNR. Remember, Video News Releases are for businesses, the video must be related to a business.
Compare and contrast the two videos by answering the following questions:
- Was the message about the business or product/service clear?
- Was the target audience addressed?
- Was there a storytelling element to the message?
- Was the quality appropriate (lights, sounds, visuals, etc.)?
- If there are comments below the video, are they positive or negative?
- Would you watch more VNRs from this business? Why or why not.
Should be a minimum of 250-300 words. Include the website address (URL) for each example.
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