Your Super Bowl Legacy Launch
At next year’s Super Bowl you will be launching your new Social Impact Initiative that will provide some positive solutions to an area, group, nonprofit, in the host city. Your initiative will be funded by your newly awarded grant for $150, 000.00 all of which you should account for in your included budget for this legacy project.
For this assignment you must create your own impact organization (name, focus, type of impact, ect..) and then identify how you will be launching at this year’s Super Bowl.
Start off by visiting the NFL’s Forever 55
https://tampabaylv.com/forever-55/index (Links to an external site.) (Links to an external site.)
Then check out:
Why are these type of programs so important, and what other type of impact initiatives could take place at future Super Bowls? You decide.
Try not to spend much time describing how you will operate your event, or conduct your service, and spend the bulk of your time devising an effective marketing campaign; leveraging the power of the Super Bowl, and the excitement that surrounds the big game.
Using the provided sample marketing plan create a marketing strategy that best fits your launch. Most of the areas listed in the sample plan should apply to your project, and you are encouraged to get creative in your approach. Make sure to elaborate on each area as much as possible, so you can clearly explain your product’s position.
You will be working with a 150,000.00 dollar budget, and should price out all items to make sure you stay within your budget. When listing prices, make sure you check the market and with competitors to see what they offer, and price your product accordingly. Do the same with advertising space, and try to make your plan as applicable and realistic as possible.
You should first review the sample plan to get an understanding of what is expected, and work backwards from there. Once you have a feel for what is needed, begin thinking type of impact can make a difference being introduced using the Super Bowl Platform. Remember that now is the time to get creative and think outside of the box. How can you help the local community?
Your budget should be spent on activation, and not on program development. Assume that your program is up and running, and is ready to be introduced at the Super Bowl. Identify the typical Super Bowl Demographic, and tie your launch in with their behavioral patterns. How can you get your product in front of your target audience, and how can you activate your program using this major event? Where will you go, what will you do, why will it be successful? Feel free to ambush the event, but make sure that you don’t use trademarked material, or any logos, or content protected by the NFL.
Your final marketing plan should be saved as a word document, and posted in Canvas under the appropriate assignment link.
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