Book review of Ed Catmull and Amy Wallace. 2014. Creativity, Inc. New York: Random House;
A review is two single-spaced pages long, with a font type of Times New Roman, a font size of 12, and 1 inch page margins.
A review needs to cover the following three components:
A brief summary of the chapters.
What are the major insights that you get from reading the chapters?
How are the chapters related to the strategic management theories and concepts in Hill, Schilling, and Jones†textbook and other assigned readings?( Example: Porters 5 forces, Industry life cycle model, VRIO analysis, eternal analysis, Internal analysis)
A review will be graded according to the following criteria:
Quality of content.
Quality of writing.
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