This is in regards to the Lance Armstrong scandal and how it affected the LiveStrong foundation.
Assignment 2: Developing a Public Relations Plan, Part 2
Write 5-6 pages in which you:
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Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.
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Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
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Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives.
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Draft a news release that you will use in your public relations campaign.
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Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view.
Assignment must:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; in- text citations and references must follow APA or school-specific format
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