You are expected to undertake descriptive, predictive and prescriptive analysis of the data that Jamie and Xin Rong have maintained over the past two years. The results of the analysis are then required to be presented in a professionally organized report with respect to the requirements of the owners above and some specific expectations as follows:
- Provide an overview of gross profit trends, undertaking both descriptive and predictive analysis.
- Discuss the results of your descriptive analysis and the options for future sales growth based on the requirements of Jamie and Xin Rong.
- Identify and discuss the potential effects to the business if ‘Taps Galore’ offered free delivery for all purchases over $100.00.Do you believe this is a good option? Why?
- Make three recommendations with regards to future changes which might assist in further improving the profitability of the business. Briefly justify these recommendations (i.e. prescribe what should be done and why this would be helpful, drawing on your predictive and prescriptive analysis).
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