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Nascent entrepreneur’s internationalisation report

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Instructions To Students For Submission Of This Coursework

Task Details:

  • Develop your own new business idea based on which your writing a report (essay) articulating different components of your business idea, development and internationalisation approaches underpinned by the appropriate International Entrepreneurship theories covered in this module.
  • You must assume that your business idea should be considered as a nascent/novice entrepreneurial idea and has not yet ventured internationally. You must have your choice verified by your seminar tutor.

You are required to write a detailed report on how the new enterprise can take its product or service to international markets.

WHAT SHOULD YOUR REPORT INCLUDE?

You should include the areas below:

  • Clear justifications for potential customer segments (apply the Value Proposition Canvas).
  • Practical suggestions on the relationships and networks which the new designer or young venture should consider for both; the development of the venture and future internationalisation activities.
  • Acknowledgement of the potential risks associated with a new business venture.
  • Financing options for the new business to expand internationally
  • Appropriate routes to international foreign markets.
  • Identify and discuss available business support both within domestic and/or international entrepreneurial ecosystem that a business can access for new international expansion and any support identified in their target markets.
  • Demonstrate consideration of the intellectual property implications, if any, based on your suggestions for international market development.

Your recommendations will need to be supported by the theory (tools and frameworks) introduced on this module and sufficient market intelligence drawn from secondary data (i.e. market reports/country/industry reports). If you intend to collect primary data you must discuss this with your seminar tutor.

PARTICULAR INSTRUCTIONS TO STUDENTS:

Avoid using generic business frameworks in your work these being: The PESTLE; SWOT; Strategic Clock; ANSOFF; PORTERs five forces framework.

Referencing

Referencing within the body of the report and the reference section is to follow the APA Referencing system. For assistance on the APA referencing system go to

Examples of referencing using APA 6th ed. – find out more at

Book

In text citation: (Benardot, 2012, p. 54)

Benardot, D. (2012). Advanced sports nutrition (2nd ed.). Leeds: Human Kinetics.

Electronic journal article

In text citation: (Harris, Haigh, Thornell, Molloy & Sainsbury, 2014)

Harris, P., Haigh, F., Thornell, M., Molloy, L., & Sainsbury, P. (2014). Housing, health and master planning: Rules of engagement.Public Health,128(4), 354-359. doi:10.1016/j.puhe.2014.01.006

Web page

In text citation: (Strickland, 2017)

Strickland, J. (2017). How cloud computing works. Retrieved from http://computer.howstuffworks.com/cloud-computing/…

STUDENTS ARE FREE TO ASSUME WHERE THEIR BUSINESS IS HEADQUARTERED (HQ) FROM WHERE THEY ARE EXPECTED TO IDENTIFY ONE INTERNATIONAL TARGET MARKET FOR THE PURPOSE OF THIS REPORT.

  • Introduction
  • Business Idea
  • International target market and customer segments
  • Networks
  • Risks
  • Source of Finance and business support
  • Route of internationalisation
  • Conclusion
  • Reference
  • Appendix
  • Briefly introduce (inform) the reader about the overview (snapshot) of your report.
  • The relevance of IE within the contemporary context of IB
  • The rationale of IE for innovation, economic and societal growth
  • Provide clear descriptions and specifications of your innovative and creative business idea (product/service) including what you consider are unique and internationally scalable.
  • Video, audio and other creative innovative supporting materials about your product/service needed to be developed by yourself demonstrating its authenticity, your (founder’s) entrepreneurial attributes and experience all of which areconsidered as the merits of your grade.
  • Founder’s and potential business associate’s skills, experience, qualifications and assets relevant to the business idea.
  • Present research informed findings and justifications about the selected international target market and identified customer segments for your business.
  • You also need to provide the underpinning theoretical explanations and justifications for the selected international target market and customer segment(s).
  • Please avoid random selections and decisions.
  • You need to support your arguments and the development of your new business idea using conceptual frameworks such as, Value Proposition Canvas and Business Model Canvas.

Scope for IE relevant theories:

Please also include your details: Full Name, ID,Tutor’s name, etc., Scope for IE relevant theories:

  • Entrepreneur’s personality traits,
  • Business opportunities-discovery versus creation
  • The role of founder’s background, education, passion and experience
  • Early rapidly internationalising small firms
  • Scope for IE relevant theories:

  • Value proposition Canvas
  • Business Model Canvas
  • Customer segmentation
  • Global market trends, changes and opportunities (current and compelling data)
  • Target market macro environment and industry analysis
    • Here, you need to present identified networks including potential partners, collaborators and supporters who would enhance your business success internationally. You must also support your discussions with the relevant theoretical explanations and arguments.
    • The role of networking
    • Means of networking (personal, social, organisational and professional media)
    • Weak ties
    • Strong ties
    • You must demonstrate your knowledge and understanding of associated business risks and mechanisms of overcoming (minimising) them whilst operating in the international market. Such as; intellectual property (IP), country risks, etc.,
    • IP infringement
    • Country risk,
    • Political risk,
    • Regulatory risk,
    • Currency risk,
    • Here, you need to present alternative sources of finance and available business support that you have to evidence with research informed data and examples.
    • You are not alone! If you have a creative and innovative business idea that is internationally scalable, but you need to identify such provision of support and source of finance for your business.
    • You need to present convincing arguments about the appropriate route of internationalisation that you have selected (considered) for your particular business (product/service) whilst making reference to and associated reasons with the particular business sector and industry such as; trends, challenges and opportunities.
    • Theories of internationalisation
    • Upsala models vs born global
    • Market entry strategies (export, licensing, franchising, JV, etc.)
    • Here you need to present (reiterate) the key summary of your report and provide appropriate recommendations relevant to your business.
    • You must strictly adhere to the APA Referencing System
    • Here is where you could attach additional data, examples and evidence that would support your report.
    • Materials attached here are not necessarily marked separately but would be considered as an integral part of your report that you would cite within the main body of your essay as supplementary documents.
    • However, please use your reasonable judgment do not present excessive materials in this section.

    Scope for IE relevant theories:

    Scope for IE relevant theories:

    Scope for IE relevant theories:

    Equity vs Debt Finance

    Seed finance

    Angel finance

    Equity crowdfunding

    Venture capital

    Corporate venture capital

    Private equity

    • IP/public offering

    Start-up loan

    Overdraft

    Bank loan/bond

    Peer to peer lending

    Asset-based finance

    Leasing or hire purchase

    Export or trade finance

    • Growth finance

    Scope for IE relevant theories:

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