Business Technology Strategy
Task: Discussion
Session 2 Discussion – 2.1 Ansoff’s Product/Market Framework
What is Ansoff’s Product/Market Framework? Explain the difference between suitable, acceptable and feasible when selecting strategic options
Submission Format: Paragraph format
Length: 300 words initial post;
Citations Required: NA
Session 2 :
Discusion – 2.2 First and Late-Mover Strategies, Vertical and Horzontal Diversification Strategies
Which strategy, First and Late-Mover, is better to use for entering a new market? What is the difference between Vertical vs Horizontal Diversification Strategies and which is best for improving scale economies for a business?
Submission Format: Paragraph format
Length: 300 words initial post;
Citations Required: NA
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Please check and follow the attached PDF in Link,
https://drive.google.com/file/d/1RCotoz6XI_MxK65LW…
Reading and Viewing Materials for the above assignments
Required Materials
Edgar, David, Stonehouse, George. (2011). Business Strategy: An Introduction (3rd ed). London:Red Globe Press.
Read Business Strategy Part 4-Chapters 14 & 15
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