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MU MOD 8 Innovation Location and History of Alibaba Case Study

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For this assignment, you are to write a case study on an organization you selected in Module 6. Your case study should address the topics listed below. Please create headings in your paper for each topic. 

  1. Title: Name of the organization
  2. Describe the location and history of the organization
  3. Describe the products/services offered by the organization
  4. Describe the significant innovation or innovations made by the organization. Explain why and how the innovation(s) was successful.
  5. Discuss the impact of the innovation on consumers and society
  6. Discuss theories, models, etc. you’ve learned in this course that apply to the case.  Focus on what you learned from the book, On Innovation. Cite specific examples (at least three).  The Book: HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker). ISBN: 978-1-4221-8985-6
  7. How can this case apply to other organizations, specifically small businesses? What are the key lessons you learned from writing the case?

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