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MSEM 530 Westcliff University The Story of Zenefits Case Questions

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Read Opening Case, “The Story of Zenefits,” from Chapter 7 in your textbook, and in a 2 to 3-page written report, address the following questions in your own words, with supporting information from both the case and outside relevant and professional information:

1.     Describe how and why Zenefits changes its business model. Provide examples from the case. Why are those changes beneficial? Were there some not made that should have been made? Why or why not?

2.     Based upon your assigned reading from Chapter 3, discuss the ethicality of Zenefit’s actions from 2013 through 2016? Please include what the company should have done and why?

3.     Based upon your reading of the case and the materials so far in this course, should Zenefits target large organizations in addition to SMBs? Why or why not?

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