In any evaluation process, it is necessary to focus the evaluation design to assess the issues of greatest concern to stakeholders while using time and resources as efficiently as possible.
- Imagine that you have called a meeting of the stakeholders to help you clarify the real intent or purpose of the evaluation of a local “Click It or Ticket” seatbelt promotion program.
- Create a pitch to present at the beginning of the meeting outlining areas of clarification needed to help you focus the evaluation design including, utilization of resources, which persons are in a position to actually use the findings, and how the evaluation results are to be
- Summarize your reasoning behind why the answers to these questions will help to improve the program and the residents of the community.
- Then use a screencast program (Jing, Screencast-O-Matic, Zoom, PowerPoint (Links to an external site.), etc.) to create a video presentation (1-2 minutes with 3-5 slides utilizing graphics) of your opening statements to the stakeholders.
- Post your script in the Discussion Forum along with the link to your


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