First, choose a company that you work for or a publicly traded company (it must be a real company). Second, you are proposing an information technology that would benefit the company. So, the paper needs to make a case for why the company should implement the chosen technology. This is a proposal, not a business plan.
Be sure to include the following:
- A brief background on the company. What does it do, company size, where does it fit in the overall industry, financial situation, etc.
- What is the generic strategy (e.g, cost leader, differentiator, focus) the company is pursuing? Note, this real strategy might be very different than the strategy statement the company puts out.
- High level overview of the technology – what is it and how does it work.
- How well does the technology proposed align with corporate strategy?
- What are the high level costs and benefits (no need for detail here, but are we talking thousands, millions, billions, etc.)?
- Make some concrete recommendations as to how the company can best implement the proposed technology
- Has the company successfully implemented similar projects in the past?
- How is change typically handled and received in your company?
- What was the outcome of past change initiatives?
- Make a recommendation for why the company should invest in this technology. Be sure to back up your recommendation.
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