(1) The following questions are based on the HBS Case on AIRBUS A-3XX.
(a) What is the central problem facing AIRBUS management? EXPLAIN your answer in detail.
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(b) Identify and explain in SUBSTANTIVE DETAIL the PROS and CONS for and against the launch of the AIRBUS A-3XX?
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PROS FOR LAUNCHING AIRBUS A-3XX |
CONS FOR LAUNCHING AIRBUS A-3XX |
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(c) The 3 major various constituents of AIRBUS A-3XX include Airlines, Airports, and Passengers. Identify the many concerns each of these 3 constituents might have, which influence the launch of the AIRBUS A-3XX?
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CONCERNS OF AIRLINES |
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CONCERNS OF AIRPORTS |
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CONCERNS OF PASSENGERS |
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(d) Even if you recommended AGAINST the launch of AIRBUS A-3XX, identify and discuss each of the following:
(i) What TARGET MARKET do you suggest that AIRBUS should pursue for the A-3XX? EXPLAIN your answer in detail.
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(ii) What PRODUCT STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
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(iii) What PROMOTION STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
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(iv) What PRICING STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
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(v) What DISTRIBUTION STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
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(2) The following questions are based on the HBS Case DELL: NEW HORIZONS.
(a) Based on your assessment, what is the CENTRAL PROBLEM facing Dell management? EXPLAIN your answer in detail. EXPLAIN your answer in detail.
Write your answer here. (Use as much space you need.)
(b) Identify the 4 KEY ACTION ISSUES (COURSES OF ACTION) for which different strategies/solutions need to be articulated. EXPLAIN your answer in detail.
KEY ACTION ISSUE 1 (Provide Sub-Heading):
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KEY ACTION ISSUE 2 (Provide Sub-Heading):
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KEY ACTION ISSUE 3 (Provide Sub-Heading):
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KEY ACTION ISSUE 4 (Provide Sub-Heading):
(c) Then, EXPLAIN in SUBSTANTIVE DETAIL the strategies/solutions you would recommend to Dell management for each of the 4 KEY ACTION ISSUES you identified that will help resolve the issues management faces.
KEY ACTION ISSUE 1 (Provide Sub-Heading):
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KEY ACTION ISSUE 2 (Provide Sub-Heading):
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KEY ACTION ISSUE 3 (Provide Sub-Heading):
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KEY ACTION ISSUE 4 (Provide Sub-Heading):
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