Module 14: Discussion Forum ECN 600

What would a global marketing strategy consist of? What would you take into consideration during planning? What would be the benefits of a marketing strategy?

• Embed course material concepts, principles, and theories, which require supporting citations, along with at least two scholarly peer-reviewed references in supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references.
• You need to reply to at least two of your peers’ answers to this week’s discussion question. These post replies need to be substantial and constructive in nature. They should add to the content of the discussion through your evaluation and analysis. Normal course dialogue doesn’t fulfill these two peer replies but is expected throughout the course. Answering all course questions is also required.
• Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate. Post your initial response early and check back often to continue the discussion.

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