Modify this paper, in accordance with the requirements of the document.
Instructor Feedback
Context: Effectiveness: There are a number of grammatical errors leading to a lack of clarity in this critical element. You did not evaluate the existing branding elements for Ducommun in a meaningful manner.
Need: Target Market: Basic Demographics: It appears you are establishing a target market of the Aerospace and Defense? It is unclear and you did not address the features of that market supported by research. You simply provided an analysis of the existing business not the market for the new R&D being proposed.
Need: Target Market: Other: The element calls for an analysis of other behavioral or psychographic characteristics of your somewhat vaguely identified target market.
Need: Want or Need: You failed to address the element as required by not specifically analyzing how the new products will meet specific needs or wants and supporting it through relevant research.
Pricing: Costs: You needed to provide a table of projected fixed and variable costs grounded in appropriate research rather than simply a percentage of what the organizations aggregate income was. References were not cited in text for Ducommun’s income of $541.5 M in 2016
Pricing: Pay: This element requires evaluating how much the target market is will to pay for products or services including competitive prices to justify the response. You did not use this evaluation or address the critical element in any manner.
Pricing: Preferences: How and why is Ducommun subject to the U.S.?
Why would pricing not be an issue?
Assume it does matter, which in reality it will. Address the questions raised in rubric. What about social and ethical behavior? You need to support your response with relevant research.
Pricing: Strategy: Not addressed at all.
You need to identify one of the four specific pricing strategies we discussed in class and were included in your text reading assignment. (Premium, Penetration, Economy or Skimming) Then you need to justify that response in your analysis.
Writing (Mechanics/Citation): Not all in text citations were provided and many did not carry the year the work was from (Author, Year) format is required. There are substantial grammatical errors in the work.
0 comments