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Answer the forum questions, listed below. You need to answer at least one FQ by the end of Thursday so that your classmates have some discussion items to encourage discussion before the end of the week. All FQs need to be answered by the end of the week. Remember to provide at least two responses.
1. Salespeople play three primary roles. What are they? Salespeople create value in what two ways? Ch 13
2. Do customer relationships begin as transactional and move toward strategic partnerships? Ch 13
3. Should a company be happy or concerned if most customers are satisfied? Ch 14
Book Title: Principles of Marketing
Author(s): Tanner and Raymond
Publisher: Flatworld Knowledge
eISBN: 978-1-4533-4499-6
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