DELIVERABLE LENGTH: 10-12 PowerPoint slides (not including title or reference slides), with a minimum of 150-200 words of speaker notes per slide.
Marketing research can be summarized as a structured analysis carried out to provide information to guide marketing decisions. More specifically, it is the process of determining, acquiring, and analyzing relevant market data/information to find insights that mobilize an organization to take appropriate marketing actions.
During an office meeting, your marketing team asks you to prepare a presentation explaining the importance of marketing research in the development of BevCo’s new beverage. The presentation should give your team an insight on how important research is when marketing a new product.
- What is marketing research? How is it important?
- How does marketing research help a company?
- When is research essential? When is research Unnecessary?
- What is the difference between basic/pure research and applied research?
- Which types of research should be considered in the development of BevCo’s new beverage?
- How can/will marketing research assist your company in the development of BevCo’s new beverage?
- Give at least 3 recommendations, to your team, about the strategies and tactics you would use in the marketing of BevCo’s new beverage?
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