Instructions
THIS IS TO BE COMPLETED ON YOUR OWN. DO NOT DISCUSS WITH YOUR TEAM OR CLASSMATES. If your answers are similar or look too similar you both get an F. Simple to avoid…do your own work.
As this is the capstone course for marketing majors, and you have been learning marketing for a few years now, I have an assignment for your final exam in which your objective is to demonstrate your marketing knowledge and ability to apply the information strategically.
You have two questions.
Exam Question 1: What do you know about marketing and what do you know how to do?
Assume I am looking to hire someone full time to market the HCoB summer abroad Business Minor program . Your assignment is to convince me that you know enough marketing and can apply that knowledge strategically to fill this position. In effect, your assignment is to demonstrate what you know and what you know how to do. In 2 pages or less (no I don’t care about single spaced, double spaced, font size, paragraph or bullet points…whatever…anything goes for 2 pages so be strategic) you are to use your class project as examples to demonstrate your marketing content knowledge and your ability to apply it in context. In other words, you have 2 pages to show me what you know about marketing and what you can do with that knowledge. Note…this is not an exercise where you can just cut and paste your deliverables since you need to demonstrate all your marketing knowledge, not just a piece such as promotion or an event or whatever.
Here are some basic questions for you to think about that might help you with the assignment for Question 1 (note assignment is not to answer all these questions per se. The questions are to help you think about what you know and how to present it).
What are the most important concepts/topics in marketing and why are they important?
What did you actually learn how to do in marketing?
What is the hardest/most difficult thing about marketing?
What do you think you will actually be doing in your first job?
What was different about marketing than you expected in terms of the content or activities?
Which classes were the most difficult or the most useful?
Which specific activities did you find helpful that you could use to show someone your marketing skill set?
What recommendations would you make to someone just starting their marketing degree?
What do you wish you had more info/coverage about or what do you wish you had more practice doing?
Exam Question 2: What is one recommendation for the HCoB summer abroad Business Minor program that you would make that was not included in your group report? Describe your recommendation and justify your answer. Note: This is not a cut and paste option either. You have to suggest something that was not developed in your group report.
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