For this project, to integrate concepts and theories from other marketing courses is essential. In this
course, we have learned that the marketing channel is not a standalone concept. The goal of this project
is to allow you to fully comprehend the linkage of channels management with other core marketing
functions. Details about the term project can be found below. Appendices are appropriate and are not
limited by the page constraint.
Section #3 – Specify the Distribution Tasks Needed to Meet Objectives
What kinds of new or extended distribution capabilities will need to be developed (in-house or
outsourced) to implement the new channel strategy and meet the objectives.
This is a group assignment, the company chosen by our group is H&M. My part is Section #3, so you only need to write a 2.5 page report on Section #3. You don’t need to do ppt.
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