MKTG 430 Regent University W8 Social Media Marketing Plan Essay

FINAL SMM PLAN

In week Eight, add a title page, table of contents, executive summary, tuning strategies and create the Budget and Return on Investment sections. You must also integrate the previous sections and create a final document that includes all sections. Appropriate edits based on previous instructor feedback must be implemented prior to submission.

Your research must also include at least at 15 additional academic or current popular press resources in addition to your textbook to support your conclusions

Final SMM plan which include all sections in the Social Media Marketing Plan Outline.

MKTG 430 Social Media Marketing Plan Outline

1. Title Page
2. Table of Contents
3. Executive Summary
4. Brief Overview
5. Social Media Presence

Please include a table summary and elaborate on your findings in text

1. Competitive Analysis

SWOT (include a 2X2 table)

OT come from trends in 5 environmental: social, economy, technological, political/regulatory, competitive

Identify main competitors

1. Goals

SMART goals

Can be achieved through SM activities

1. Strategies
2. Target Market

Utilize all 4 segmentation strategies

Provide a detailed description of a “typical” customer

1. Platforms

Research various SM platform trends and statistics, identify which ones the company should use to reach the target market from part IX

1. Implementation

a. Platform-Specific Tactics and Tools

Specify activities and content for each platform you have suggested in part X

b. Content Development

c. Assignments

1. Monitoring

a. Tracking

b. Measuring (Quantitative Metrics and Qualitative KPI’s)

c. Evaluating

d. Social Media Monitoring Tools

Research SM monitoring tools suggest which one will be cost efficient and effective to track KPI’s you have suggested

1. Tuning
2. Budget (Estimate the cost (financial or time) of all activities you have suggested)
3. Return on Investment
4. References
5. Appendices