MKTG 358 FOREIGN MARKET ANALYSIS Understanding China and its Agriculture Market.

FOR MY PART OF THE PROJECT, I’M ONLY FOCUSING ON:

CHINA

-TRANSPORTATION (2 pages)

-CHANNELS OF DISTRIBUTIONS WITHIN FOREIGN MARKETS (2 pages)

-PROMOTION (2 pages)

EACH TOPIC LISTED ABOVE MUST BE TWO PAGES LONG FOR A GRAND TOTAL OF 6 PAGES ALL TOGETHER ONCE COMPLETED.

BELOW I HAVE ATTACHED THE OUTLINE HOWEVER I AM ONLY FOCUSING ON THE THREE TOPICS LISTED ABOVE.

I ALSO ATTACHED A SAMPLE PROVIDED BY MY PROF AS A FORM OF GUIDANCE.

Transportation – Explore the various possible methods of shipment. Examine what are the port facilities and their cargo handling capacity, speed, cost, cargo safety, and flexibility of each possible transportation method. Include a description of the procedures required for distribution: documentation, insurance, customs, shipping schedules and routes, containerization, and other cargo handling considerations. List major airports handling import and export cargos, Local rail and road infrastructure.

XI. Channels of Distribution within Foreign Markets – Describe the ultimate consumers or industrial users of the product. Describe types of middlemen involved and how the product will get from producer to end-user. Major retail chains operating in the country, major distributors for the product category selected.

XII. Promotion – Describe the different media available, reach and coverage of the various media, and any legal restrictions involving advertising.

Mechanics

• Format of paper should be similar to project outline.
• Include a Table of contents, Bibliography and/or References (see example of reference listing below) and a brief Introduction.
• Charts, graphs, maps, etc, should be put in Appendices. Tables and Figures may be included within the body of the report.
• References are to be listed as follows:

Sample References

1. Albaum, G., Strandskov, J., Duerr, E., Dowd, L. (1995). Global Marketing Management. Addison-Wesley: Reading, Massachusetts.
2. Boyd, H.W.; Orville, C.W.; Larreche, Jean-Claude. (1998) Marketing Management: A Strategic Approach with a Global orientation. Irwin: New York
3. Buzzel, R.D.; Quelch, R.A.; Barlett, C.A.(1995). Global Marketing Management. Cases and Readings. 3^rd ed. Addison-Wesley: Reading, Massachusetts. ISBN 0-201-53972-1