Learner grades are based upon final score in the simulation (players play against themselves) as well as a written (2-3 page) debrief which highlights key learning outcomes from the simulation and how these outcomes connect to course objectives and information.
This simulation teaches students about value chain analysis and competitive advantage. Students act as a manager at SmartShoe, a manufacturer of technology-enabled athletic footwear. To fulfill a special order from a large sports retailer, students make strategic decisions about everything from the number of shoes to produce and the quality of raw materials to shipping and delivery options, manufacturing methods, staffing, procurement, and product features.
Student grades will be based upon a written (2-3 page) debrief which highlights key learning outcomes from the simulation and how these outcomes connect to course objectives and information.
THESE are the MINIMUM topics to be covered in the debrief:
- Demonstrate ability to explain the purpose of value chain analysis
- Illustrate key activities of the firms involved and any interconnectedness
- Identify and understand the role of activity drivers
- Demonstrate the use of activity and driver analysis to increase revenues or decrease firm costs
- Explain how tactics (such as just-in-time delivery or joining a buying group) did, or could, contribute to your success
0 comments