**Cannot accept more than 2% plagiarism, it will be submitted to TurnItIn. If you are referencing please do in-text citations.
***Please use grading guide attached to help you and make sure that all requirements are met.
Written Paper Assignments:
It should not have to be restated, but remember that ALL written paper assignments are required to have references AND citations in the body of the paper. A paper with no references or citations is considered a form of plagiarism and will result in zero points.
***It is VERY IMPORTANT that you follow the grading guide as well as the APA format.
**** NOTE: This professor has a zero-tolerance policy on plagiarism. The professor submits ALL papers to Turnitin! The scores they receive can be significantly different from the scores you receive for student submittals.
BOOK: Kotler, P., & Keller, K. L. (2016). Marketing Management. Boston: Pearson.
Let me know if you have any questions.
Final Plan with Social and Legal Implications
Purpose of Assignment
The purpose of this assignment is to help students think through the complexities of a strategic marketing plan including the social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within the strategic planning process. For this assignment, you will consolidate work done in prior weeks into a comprehensive power point presentation that addresses all aspects of your strategic marketing plan. An important part of the final plan are the recommendations you make in regard to changes to the current marketing mix of your selected companies to achieve stated objective you choose.
Assignment Steps
Integrate the previous weeks’ sections, into a power point presentation of approximately 15 slides. The marketing plan presentation should include corrections and suggestions from the instructor’s weekly feedback and should include the following:
Understanding Target Markets (Week 2)
Promotion and the Product Life Cycle (Week 3)
Price and Channel Strategy (Week 4)
Marketing Communication and Brand Strategy (Week 5)
Add a section dedicated to the ethical, legal, and social issues affecting your product or service in two markets: The United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.
Develop a process to monitor and control marketing performance and add a section to the presentation that addresses this topic. This process could be a flowchart but a flowchart is not required
Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
• Required executive summary elements:
• Strategic Objectives
• Products or Services
• Optional executive summary elements:
• Resources Needed
• Projected Outcomes
Summarize the specific recommended changes you would make to the current marketing mix of your selected company, why, and expected outcomes this would achieve.
Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
Click the Assignment Files tab to submit your assignment.
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