Module 3 – Case
CREATING, SENDING, AND RECEIVING BRAND MESSAGES
Case Assignment
Please read the following:
Kang, Stephanie (2007). Questions for . . . Steve Stoute: Marketing deals with celebrities grow more complex. Wall Street Journal(October 31): B5A. Available March 7, 2013 via ProQuest
One of the keys to successful communications is message uniqueness.
In other words, it is important that a messsage be distinctive in its creation and strategy to stimulate consumers’ attention. With that in mind, respond to these questions in a 2-3 page essay.
- What is “The Big Idea”? One such creative aspect is the linkage of artists and brands.
- What are the advantages and disadvantages of linking artists with brands?
- Considering media characteristics as introduced in the background section, briefly review each medium and discuss whether it would or not fit well artist endorsers. Which one(s) would be the best?
Assignment Expectations
When your paper is done, proofread it (use both spelling and grammar checks), then upload it.
Use information from the modular background as well as any good quality resource you can find. Please, cite all sources at the end of your paper.
The following will also be specifically assessed:
- Your ability to clearly communicate your understanding of the concepts (i.e., clouding, etc.)
- Your ability to link the concepts to the issues of privacy, transparency and reliability.
Rev. March 8, 2013
0 comments