Week 3
Discussion 1
“Communicating Value” Please respond to the following:
- For a product of your choosing, discuss the challenges of communicating the product’s value and ways those challenges may be addressed. Provide specific strategies and/or examples to support your responses.
AND RESPOND TO THIS POST:
Jackson
RE: Week 3 Discussion 1
This will work for any company but i choose Target. Target has been around for a long time and i know they have used some of these to be successful. Target has achieved an impossible job as it offers price-differentiated items that have been unmatched by most retail outlets. The company has adopted economy pricing policy and offers goods at discounted and low prices. It has also implemented bundling pricing policy and offers numerous incentives to encourage bulk sales.
- Identify an immediate benefit associated with your product, relate how it affects prospects on a personal and emotional level, and use this to come up with your product’s promise.
- Highlight your product’s features and benefits in detail after the headline and focus on your product’s promise whenever you’re talking about it.
- Research your customers’ problems come up with content like headlines and videos that explains how your product can solve them and feature it on your website.
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