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mkt402/phi210 week 8 discussion AND responses

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Using what you’ve read through the WebText on ethics as a guide, examine the world around you.

Search online for your local (LOS ANGELES, CA) news website and locate local a story where you believe an ethical dilemma is going on. Please keep this story local and not national news.

Explain, in a few sentences the story, the ethical dilemma you believe is going on in the story, and how you think it can be resolved.

RESPOND TO THESE POSTS DIRECTLY IN 3-4 SENTENCES.

Washington

RE: PHI210 Week 9 Discussion

The topic I have chosen regards the building of the new purple line light rail in MD. The builders are threatening to quit because they want more money. The builders claim that there have been legal issues that added long delays and increased costs to the project so they want an extra $519 million dollars. They have already had $225 million contributed to the project. Also, the county found out about the plan for the builders to quit through news reporters, the builders didn’t go to the county to tell them what they were planning to do.

This presents an ethical dilemma because first of all when you do a job for the county you submit a proposal bid on the job. This means that you let them know your price upfront to do the job. You don’t come back and say that you want more money after you have been awarded the bid. If you didn’t calculate the cost correctly, that is your error. The second ethical dilemma stems from the fact that you went to the media to tell them what you are planning to do instead of going to the county.

The builder is trying to handle this issue by using ethical egoism. I believe that the builder is thinking of their own happiness by saying $519 million more dollars is needed. The builder should be using ethical altruism which would bring the greatest amount of happiness to everyone. The people in the neighborhoods who are experiencing years of closures of the hiking & biking trails, as well as close proximity of a light rail, are VERY upset. The project won’t be finished until 2023 so their communities are going to be “torn up” for YEARS before completion. The way to solve these ethical dilemmas would be for the builder to do the job for the money they committed in their proposal bid and do the job as quickly as possible to avoid further disruption to the public. On the part of the county, I would look at what the builder has added to the proposal and if costs really have gone up marketably, pay them a little more but do not accept any future proposals from that builder.

https://wtop.com/dc-transit/2020/05/daily-talks-underway-in-hopes-of-preventing-purple-line-builders-from-quitting/s post and solution.

Sporn

RE: Week 9 Discussion 2

Hi Class, Professor,

The industry of my choice is the automobile industry. The type of price sensitivity measurement procedure I would most likely use is the use of uncontrolled studies of preferences and Intentions. I would choose this measurement because there are constant changes within technology that affects this industry. As technology changes, there are more preferences and intentions from customers as to what they are looking for in their vehicle. If the industry measures these needs, they will be able to deliver to the customer what they are looking for.

A estimate of price sensitivity can benefit the effectiveness of a pricing strategy for the automotive industry if there is a high demand for a specific model. For example, trucks. If there are locations that have a high demand for trucks for off roading and or snow concerns, this can benefit the pricing strategy to move more cars at once marking them down at a discounted price based on the local markets.

Thank you,

Danielle

Sporn

RE: Week 9 Discussion 1

Hi Class, Professor,

Amazon’s pricing strategy has a negative impact on small business. Unlike larger stores like Walmart and Best Buy, smaller businesses do not have the flexibility to adjust their prices to match their competitors. Depending on the products, there are other factors to take into consideration besides from the sell price. The cost of the distributer plays a big part because smaller businesses typically do not manufacturer products and get them from other vendors and distributors. If the vendors do not change their prices, the small businesses can’t either.

Thank you,

Danielle

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