Week 8 Discussion 
“Consumer Behavior Blog Post – Would you tweet about clean hands?” Please respond to the following:
Look at Method’s Twitter account presence:
- Based on this information from Method’s Twitter account, decide whether a consumer would use hedonic or utilitarian values in their decision to purchase a product from Method. In this week’s blog entry, indicate your decision and explain your rationale based on your own reaction to Method (Hint: See Chapter 13 in the textbook for more details).
- Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.
RESPOND TO THIS POST:
Huff
RE: Week 8 Discussion
First off, I want to say I did not know what Method is. I decided to do my own research. Method is a cleaning company that sells planet friendly cleaning products, such as soaps, laundry detergent, body wash, dish cleaners, etc. From the looks of the website and is said about the product I would try this product out.
From my understanding, the difference between Hedonic and Utilitarian value is Hedonic are goods that are desirable to the consumer which in return allows them to feel emotions from buying the product. Whereas, Utilitarian value are goods based on the consumers needs and not wants. Based on the discussion for this week, I will say the Utilitarian value will suit this situation. Utilitarian fits this situation best because, buying cleaning products will be based on the consumers’ needs. The consumer needs can go far as wanting to use this particular product because it’s safe for animals, planet friendly (safe for the environment), recycle, biodegradable products, ocean free.
Ramsey
RE: Week 8 Discussion
I think I have seen these products sold at Target. I like their packaging- its attractive and simplistic. I was not aware of the product line being planet friendly.
I think it depends on why the consumer purchases the products for it to have hedonic or utilitarian value. If the customer needs cleaning supplies and picks the products to serve that need- then that falls under utilitarian. If the client has brand loyalty because of emotion to the product (likes that it is planet friendly, a family member used to use it, etc) then that has hedonic value.
As for tweeting about clean hands- can’t say that I would be inclined to do that- but I do have a strong feeling about people not having clean hands!! Its scary to read about the studies done on people not washing hands after using the bathroom!!!
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