Consumer Behavior Blog Post-What is your VALS personality type?”
Please respond to the following:
- Go to the Strategic Business Insights’ Website and take the U.S. VALS survey, from here. Discuss your experience taking the VALS survey and describe your results. Decide whether you agree or disagree with the results, and justify your reasoning. (Hint: See Chapter 6 in your textbook for more details).
- Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.
RESPOND TO THESE 2 POSTS:
Ramsey
RE: Week 3 Discussion
This was my first time taking this survey. I found the combination of questions very interesting- the fact that a few were about religion was surprising.
My results came back as primary: Striver and secondary: Thinker
Striver-
High revolving employment- definitely not true- I have been at the same job for 12 years
Use video games as a form of fantasy- I dont play video games- never have
Fun loving- I would agree
Are imitative- I dont really agree- I tend to do my own thing
Rely on public transportation- not true
Are the center of low-status street culture- Not sure what that means
Desire to better their lives but have difficulty in realizing their desire- I don’t really agree
Wear their wealth- don’t agree- I am not flashy
Thinkers
Have “ought and “should benchmark for social conduct- I agree
Have a tendency toward analysis paralysis- maybe, but I am self-aware and push myself to act (one of my personality styles is driver- I like results and action)
Plan, research, and consider before acting- I would agree
Enjoy historical perspective- Yes, but only has a piece- past ways of doing things are not always the way
Financially established- I am financially responsible
Are not influenced by whats hot- Usually because what is hot cost too much
Use technology in functional ways- I agree, I am not the first one to use or purchase new tech stuff. I will use it when it improves a task
Buy proven products- I agree. Good reviews sway me.
Flowers
RE: Week 3 Discussion
Val oh Val had me summed up all wrong. I took the survey and it had me come back primarily as a Believer and secondary as a Thinker. I would have to say that when I looked at some of the members of the group, it was totally opposite in most instances to who I am. I think they put a hodge podge of information into each category to identify with one characteristic you may have to justify the analysis.
For instance, as far as a Believer, VAL had me as a rigid snob that wears my skirt down to the floor and tote a bible. LOL I am a Christian, but I leave the judging to GOD
Then as a Thinker it said I plan research and consider before I act. I have too, I am a business owner. However, it then stated that I have analysis paralysis. Well if I analysis my way into straight paralysis it is no way I would have jumped into entrepreneurship. LOL Another thing, I am nowhere near financially established, I laughed at this loudly. I am a new business owner. Go figure.
Using technology in functional ways as a thinker means to me sending emails, texts and answering calls. I am so far beyond that because I utilize technology for my business advertising, e-commerce as a means to service my products, manny chat for bots, etc; Val you got this one all wrong.


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