It’s a writing assignment based on the class material, please write in sequense and all the answers should be based on slides most!
Research Project 2 – Chapter 6 (Survey Research) 2 pages (no references needed)
1. What are the major factors that determine the selection of a particular survey
method?
2. A client is contracting with a marketing research supplier concerning a survey
that would be answered multiple times over a period of time. Which of the non-
Internet forms of survey research would be most appropriate?
3. A potential marketing research client contacts a supplier about a possible
survey. It seems that the client is interested in establishing a snow skiing
equipment business in Arkansas and wants to survey Arkie snow skiers to get
an estimate on potential. The consultant tells the potential client that such a
survey may not be feasible, or at best would be very time consuming and
expensive. What is the basis of the consultant’s response?
4. Why is it important to consider measurement error in survey research?
5. Explain the major disadvantage with self-administrated questionnaires.
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