Hello, Please watch these 3 short videos and answer the below questions (500 words only)
Discussion Question/Prompt:
(A) Describe EACH of the consumption subcultures (Sneakerhead and the Runner ) in terms of the following…
Its identiï¬able, hierarchical social structure:
its set of shared beliefs or values:
and its unique jargon, rituals, and modes of symbolic expression:
(B) Compare the marketing strategy approach towards the Sneakerhead and the Runner subcultures. (i.e., How would the marketing approach be similar/different for each group of consumers?)
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