Unit 3-6 Assignments and case study attached.
UNIT 3
The American Marketing Association published the definitive code of ethics for American marketers at https://wp.me/PaHmvo-2iy. (However, each region/country has its code of ethics for marketing.) Review the code and become familiar with its content.
Goal. Using a 7-page APA-formatted essay, identify and describe an e-commerce marketing event/effort. After explaining it, use the AMA’s code to determine whether it was ethical. Present your judgment of the event/effort. Be sure to cite your sources!
Remember, you have a helpful resource at http://tinyurl.com/yyzjvj9k to help with planning and drafting your essay.
The immediate future is finding new ways for e-commerce and marketing to drive traffic and revenues. Let’s preview what’s in store:
UNIT 4
Review the above mass-media articles and choose three directions/trends appealing to your sense as marketers and consumers. Make sure you illustrate the three movements in your notes, so you have a firm grasp of their natures and implications.
Goal. Using a 7-page APA-formatted essay, identify and describe the three trends and their implications. Afterward, discuss how they could be used to ethically drive e-commerce (sales and revenue) in a sector or company of your choosing.
Remember, you have a helpful resource at http://tinyurl.com/yyzjvj9k to help with planning and drafting your essay.
UNIT 5
Supply chain management (SCM) is as much of a science as it is a practiced art. SCM represents an integration of operations, strategic planning, and tactical thinking, enabling companies to serve customers, operate, and survive coherent and profitable. You may wish to refresh your memory about SCM using The Balance’s reviews at https://is.gd/RqIp52.
Goal. Your goal is to visit https://is.gd/1Ue2Cy and synthesize the information from The Balance, the textbook, and two RAND publications using a 7-page APA-formatted essay. The essay must address the following prompt:
- What are the benefits of pitfalls associated with optimizing SCM for small-sized to medium-sized B2B or online businesses?
You must determine relevant measurements, costs, observations, and insights to shape an argument addressing the prompt. Further, you must integrate your measurements, observations, and insights into a coherent argument. You are strongly encouraged to use https://www.betterevaluation.org/en/node/944 and build a rich picture of your diagram to help you shape your idea.
Be sure to use http://tinyurl.com/yyzjvj9k while planning and drafting your essay.
UNIT 6
OpenTable was the first mover in booking orders for restaurants around the globe (https://is.gd/lUGjjh). After obtaining notoriety, they issued a massive IPO (https://is.gd/oo9oAi and https://is.gd/TNhet7), resulting in a stock price peaking slightly over $100/share. After peaking, the company was by Priceline for $2.6 billion (https://is.gd/UoZOKp). However, the investment faced turmoil as lawsuits and a $941 million write-down devalued the acquisition (https://is.gd/nz9hhK and https://wp.me/p4287S-Rtl).
The devaluation triggered a reconsideration of OpenTable’s role in the market. OpenTable matured and no longer had a blue ocean strategy (https://www.launch-marketing.com/?p=6568) to rely on. Therefore, Priceline retooled and rolled back OpenTable’s operations while entering the emerging ultra-competitive food delivery service market involving Doordash and other competitors. However, no one is certain whether OpenTable has a future, and history has yet to judge whether Priceline’s investment was a sound or poor investment.
Now, it is time for you to write history!
Goal. Your goal is to determine and argue whether OpenTable was a sound acquisition for Priceline using the concepts from this and other courses. Jumpstart your research at:
and Chapter 9, Case Study 9.9 in the textbook. Also, follow with internet-based research to collect the evidence you need to determine whether the merger was a sound acquisition. Moreover, you must integrate at least three concepts, from this course, into your argument.
The resulting paper must be a 7-page APA-formatted essay argumentative essay citing evidence supporting your determination. Remember, you have a helpful resource at http://tinyurl.com/yyzjvj9k to help with planning and drafting your paper. You may also wish to consult https://courses.lumenlearning.com/suny-information-lit-user-guide/ for advice on researching and organizing findings.
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