MKT 574 University of Phoenix Module 2 Communicating Value Case Study

Complete the case study exercise, Communicating Value. A transcript of this interactive exercice is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
• How would you communicate about new features to customers?
• How would you measure the success of the team?

Respond in125 words

hello Class and Professor Levith,

I would facilitate cross-team collaboration between the marketing function of R&D teams at Lenovo by using a system that values and rewards. As being a former member of a management team and a smart manager, I would use tools that how the work is executed. Construct a team that are real collaboration as the election of the right team members using strengths and weaknesses . Set goals and objective for the projects and focus on how to work successfully in the work environment.

I would communicate about the new features to customers by using some sort of social communication such as a website and email notification program.

Also measuring the success of the team by always using tools such as performance indicators attendance program and an overall satisfaction score and measure the retention of employees.

Respond in125 words

To facilitate cross-team collaboration between the marketing management function and R&D team, we’d need to co-create key performance indicators, agree on a centralized communication method, adopt communication protocols; have a mutual understanding of each person’s responsibilities; promote innovation and freethinking.

There are several ways to communicate a new product’s features to a targeted group. One option is to research the target group’s influencers, then approach the influences with the proposition of becoming a brand ambassador. Another way to communicate new products is to visit university/school campuses and introduce the new product on-campus to the targeted group. Social media is one of the most popular options for introducing new products features. The last option is to use online marketing campaigns and online shopping experiences.

Success can be measured by monitoring and analyzing social media responses of targeted groups regarding the product; Another way to measure success is by inviting target customers to provide feedback on Lenovo products and conducting focus group research about customers’ needs and preferences when it comes to customer needs to purchasing laptops.

References

University of Phoenix. (2020). Communication Value Exercise Week 3. Retrieved from University of Phoenix: https://ecampus.phoenix.edu/secure/aapd/SB/MKT574/…