WEEK 2 DISCUSSION POST
Speaking the Right Language
Getting the right message out to the right market with the right media needs to be considered in the marketing plan. With so many options available today, the media mix should incorporate traditional and new media.
- Provide a brief description of your chosen product/service. (This should be used throughout class.)
- Select a competitor’s product or service and list at least three places where you found it promoted.
- Discuss how each promotion caught your attention.
- What made you notice this ad or placement?
- What type of appeal did the messages use to capture attention?
- Did you or will you buy the product because of the ad? Explain why or why not.
This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES
1st Interactive Response:
- Select one student’s product and look for it on social media, promotions, special events, television commercials, print ads, or billboards. Assess if the placements and messages are a good fit for the product.
- Select another student’s product and share how the messages affect you and why.
Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.
In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance, since this indicates a lack of comprehension and shows that you may not have mastered the concepts.
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