Imagine that you are a manager at a brick-and-mortar store that also has an ecommerce site. The company has tasked you with creating ideas to improve profitability and encourage shoppers to return to the store as the coronavirus restrictions are beginning to be lifted. Discuss at least two ideas using PRICING and PLACEMENT (distribution) to help build your business.
Provide a rationale for your response.
Search the Internet for an article that supports your discussion on pricing and placement and post the link in your discussion, using APA or SWS formatting, for everyone to read.
8
Briefly remind us about your hypothetical business (the one you have created for your four assignments) and your target audience.
Describe the message that you will consistently communicate to this target audience. How will you creatively deliver the message? Will you have a celebrity spokesperson, a product demonstration, an emotional appeal, and so on?
How will you use traditional advertising (for examples, see page 240 of the ebook), sales promotion (for examples, see page 243 of the ebook), events and experiences, and public relations (for examples, see pages 246–247 of the ebook).
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