MKT 500 Strayer University Marketing Plan of The Wright Tutoring Worksheet

Assignment 2 Instructions
For the second assignment, you will use the provided template to create the second part of your one page marketing plan. You will fill out the three boxes related to the during phase (leads) and then list
your top five action steps related to your lead capture and sales conversion plan. See the sample
one-page marketing plans (in the Assignment Templates area of the Blackboard course shell), which
provide examples of the type of information you can put in.
The first box in the template, My Lead Capture System, asks you to list methods to capture leads. For
instance, will it be via a call to action on a landing page? At events? In store? On social media? (Use
complete sentences and list at least 4 methods with details.)
The second box, My Lead Nurturing System, asks you to list the methods to keep in contact with your
leads and grow your relationships with them over time. (Use complete sentences and list at least 4
methods along with details.)
The third box, My Sales Conversion Strategy, asks you to list the methods that you will utilize (events,
promos, etc.) to convert your leads into paying customers. (Use complete sentences and list at least
4 methods along with details.)
Next, you will list your Top Five Action Steps for capturing and converting leads. What actions will
you take to make it happen and to put your plan into motion? (Use complete sentences and include
details.)