MKT 500 Strayer University Children Tutoring Marketing Management Worksheet

For your first assignment, you will use the provided template and the first part of your
one-page marketing plan by filling in the top three squares related to the before phase
(prospects). After that, you will list the top five action steps for putting the first part of your
marketing plan into motion. In the first box, you will answer the question Who Is Your Target Market? In this area, describe
your target market as well as their likes and dislikes. Also include information related to
demographics, geographics, psychographics, and behaviors. (Your response should be a minimum
of 2 paragraphs.)
In the second box, you will answer the question What Is Your Message to Your Target
Market? In this area, craft a message to your target audience. Discuss what you can offer
and how it appeals to the target market. (Your response should be a minimum of 1
paragraph.)
In the third box, you will answer the question What Media Will You Use to Reach Them? In this area, list the media you will use to reach your target market. For instance, will you use
social media, email marketing, events, or other avenues? (List at least 3 examples and justify
why they are important in reaching your target market. Use complete sentences.)
Next, you will list your Top Five Action Steps. These steps should outline how you will craft your
marketing message and deliver it to prospects. (Use complete sentences and provide details
about each action you would take for each step.)