You will be creating a marketing plan over the duration of this course. For the last segment of this final project, you will complete a Situation and SWOT Analysis
for the company you identified for the Company Selection Summary in Unit 1, completed a Situation and SWOT Analysis for in Unit 3, and created Goals, Objectives and Strategy for in Unit 5. You will compile all parts of the marketing plan, including the sections for Unit 7, to submit as one file for the final Marketing Plan. See the file attached above for specific details and the grading criteria that will be used for this assignment.
Marketing Plan Worksheets: For your convenience and a detailed explanation of the 4-part project, please see the
Marketing Plan Worksheets
Marketing Plan Worksheets – Alternative Formats
See attached rubric for grading criteria.
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