Review the website you selected for your Week 3 assignment.
Create a 12- to 16 -slide Microsoft® PowerPoint® presentation with speaker’s notes and visuals about the selected website in which the following are covered:
Introduction – who is the company or organization you are using. Set the goals of the presentation for viewers.
Assess the pros and cons of using an e-mail or newsletter strategy (choose one) to help build and maintain a core customer base.
- Describe any content and/or strategies that will help improve customer e-mail open rates and interaction and the reasoning why these methods would be best.
- Explain how this e-mail/newsletter strategy can be integrated with other social media marketing efforts and online communities to improve brand recognition and website performance.
- Evaluate the metrics that should be used to measure the success of the new strategy and processes (i.e., how will the company/organization know if the proposed marketing efforts are making an impact?).
- Recommend a plan for moving from the current marketing strategy to the proposed strategy.
- Assess whether new target customers, products, or services should be included in this updated marketing plan and the reasoning behind the conclusion.
- Summarize the main points of the strategy and include one-, three-, and five-year projections for the growth that will likely result from the implementation of the proposed strategy.
- Conclusion
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