maximum 3 page (double spaced 12 pt. font) written
analysis of the case:
Page 1: SWOT Analysis and STP (describe the company’s CURRENT segmentation, targeting, and positioning)
Page 2: Analyze the case, guided by the case-specific question(s)
<Questions>
- Does Lululemon have a problem? If so, what is it? What evidence do you have of this?
= Who is Lululemon’s main competition? Who? How are these competitors different?
- How does Lululemon provide unique value to its customers?
- Expand your research beyond the material presented in the case.
- Analyze this case at the time of the case, not in current times
Page 3: Make specific recommendations for strategy and tactics.
The SWOT may be in table format.
You may also include a fourth page with images, tables, and/or calculations to illustrate your analysis
Due in 10 hours
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