Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.
Write a 4–6 page paper in which you:
- Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
- Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
- Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
- Outline a sample advertisement in which you illustrate both the campaign theme and brand image.
- Locate at least three quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources.
The specific course learning outcome associated with this assignment is:
- Design a brand image and sample advertisement for an existing product to target an unfilled market niche
- COMPANY: CRICUT : UNFILLED MARKET NICHE = ADVERSTATING TO MALES
- COMPANY: MICHAELS CRAFT STORE: UNFILLED MARKET NICHE = ADVERSTATING TO MALES
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