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- MKT 100 SU WK 4 Marketing Campaign Launch at Ameris Bank Essay
- List the features and benefits that are unique about your product or service.
- Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
- Decide what emotional need is being specifically met by your product or service.
- Think about this from your customer’s perspective and add it to your list.
- Identify aspects of your product or service that your competitors cannot imitate.
- Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
- Create phrases about your unique product or service that are short, clear, and concise.
- Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
- Answering your customer’s primary question, “What’s in it for me?”
- Make it succinct and state it as a benefit to the customer.
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