MKT 100 Quiz

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Please answer the following questions by writing all the correct answers. You only have one whole hour to complete this test today. I can only pay $5.00 to 20 multiple questions. Please make sure to read my instruction before you send me a handshake. Do not waste my time because I am answering this questions myself so I am not entertaining no one except to those interested helping me answering this for $5.00 only. Thanks

 Question 1

 

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

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people in a specific group buy the product and are highly satisfied by it.

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reference groups should be of little concern to the consumer.

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reference groups are “in” and everyone should belong to at least one.

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all products and brands are influenced by reference groups.

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people in a specific group have tried the product and dislike it.

Question 2

 

Cognitive, affective, and behavioral are the three major components of

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self-concept.

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motives.

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lifestyles.

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consumer socialization.

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attitudes.

Question 3

 

The three most widely recognized types of consumer problem solving are:

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limited problem solving, extended problem solving, and routinized response behavior.

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extended problem solving, enduring problem solving, and situational problem solving.

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planned problem solving, impulse buying, and limited problem solving.

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internal problem solving, external problem solving, situational behavior.

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responsive behavior, planned behavior, and impulsive problem solving.

Question 4

 

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

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selective inputs.

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olfactory receptors.

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information inputs.

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perceptual motives.

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psychological influences.

Question 5

 

In a buying center, purchasing agents or purchasing managers are also known as

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gatekeepers.

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deciders.

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buyers.

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users.

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influencer

Question 6

 

When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.

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straight rebuy

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reciprocal

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delayed

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new-task

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modified rebuy

Question 7

 

Compared with consumer goods, marketers aiming at business customers

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do not need to select target markets.

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have an enormous amount of information available concerning potential customers.

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have more difficulty in determining where their customers are located.

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are restricted in the types of promotion they can use.

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have more difficulty in estimating customers’ purchase potentials.

Question 8

 

Inelastic demand in business markets refers to a situation where

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demand for a given product fluctuates very little over time.

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price increases or decreases will not significantly change demand for a given product.

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demand for a given product fluctuates significantly over time.

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demand for one product depends heavily on the demand for another product.

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supply for a given product cannot keep pace with the demand for it.

Question 9

 

The purchase of products from a foreign source is called

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exporting.

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dumping.

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importing.

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licensing.

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venturing.

Question 10

 

The Common Market of the Southern Cone (MERCOSUR) includes countries from

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Africa.

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Asia.

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Central America.

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South America.

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the Pacific Islands.

Question 11

 

Many marketers claim that ____ will become the world’s largest market.

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Japan

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the United States

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China

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Thailand

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India

Question 12

 

A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)

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exchange control limit.

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embargo.

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quota.

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import tariff.

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balance limit.

Question 13

 

____ is a term that refers to the use of digital media to obtain opinions on the needs of potential markets.

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Opinion gathering

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Digital instruments

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Futurism

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Outsourcing

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Crowdsourcing

Question 14

 

____ are online users who do not participate in any digital online media.

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Collectors

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Spectators

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Inactives

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Creators

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Critics

Question 15

 

LinkedIn is a social networking site geared toward

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Millennials.

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teenagers.

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singles.

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professionals.

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retired people.

Question 16

 

Marketing strategists say businesses ____ consumers via social media

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should connect to

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should avoid recommendations from

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should ignore the advice of

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should stay away from

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should control

Question 17

 

A(n) ____ is a concept, philosophy, or image.

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product

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good

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idea

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service

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issue

Question 18

 

In marketing, family packaging means

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packaging products in a quantity suitable for use for an average-sized family.

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putting a set of related products all in the same package.

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making all of a company’s or product line’s packaging look similar.

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putting the same brand name on all a company’s products.

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designing and selling only products that are related.

Question 19

 

Minerals, chemicals, timber, and agricultural products are considered

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process materials.

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accessory materials.

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MRO supplies.

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component parts.

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raw materials.

Question 20

 

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

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component parts

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accessory parts

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raw materials

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process materials

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MRO supplies

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