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Mk-Research a brand’s business model

Mk-Research a brand’s business model

Daniel Kevins

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Research a brand’s business model (you can use the same brand you used in Module 1 and this may be the same brand you are researching for the final project). Use the Business Model Canvas to describe the business. In your accompanying essay, briefly answer the following questions:

How well does the organization’s value proposition actually fit the target customer’s job to be done? How unique is the value proposition compared to competitors and possible substitutes?

Is any competitive advantage present sustainable? Why or why not?

Can the organization actually deliver what is promised given its resources and competencies? Why or why not? Is the business model scalable?

You can download the Business Model Canvas template from com/canvas/business-model-canvas”>https://www.strategyzer.com/canvas/business-model-… (Links to an external site.), use Excel or a Word table, or use an app like Canva or Xtensio to create your canvas. You won’t be graded on how your graphic looks but rather on the content you provide.

Essay Discussion Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeComprehension30 points

30 to >27.0 pts

Exemplary

Develops an initial post addressing the assignment with an organized, clear point of view or idea using rich and significant detail that expresses understanding and mastery of the module content (100%).

27 to >21.0 pts

Proficient

Develops an initial post that addresses the assigned prompt with a point of view or idea using appropriate detail that suggests module content was comprehended (90%).

21 to >0.0 pts

Needs Improvement

Develops an initial post with a point of view or idea that addresses the assigned prompt but with some gaps in organization and detail that suggest module content was not mastered (70%).

0 pts

Not Evident

Does not develop an initial post relevant to the assigned prompt with an organized point of view or idea; Initial post does not show understanding of module content (0%).

30 pts

This criterion is linked to a Learning OutcomeCritical Thinking20 points

20 to >18.0 pts

Exemplary

Provides logic, reasoning, and references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%).

18 to >14.0 pts

Proficient

Draws informed conclusions that are justified with evidence from reference material (90%).

14 to >0.0 pts

Needs Improvement

Logical conclusions are stated but lack support in the form of examples and evidence based on reference sources (70%).

0 pts

Not Evident

Does not draw logical conclusions; provides no details or logical support (0%).

20 pts

This criterion is linked to a Learning OutcomeWriting and Mechanics20 points

20 to >18.0 pts

Exemplary

Good grammar; minimal to no spelling errors; generally well written and communicated in a professional manner; APA formatted references provided (100%).

18 to >14.0 pts

Proficient

Generally well-written in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm reader’s comprehension (90%).

14 to >0.0 pts

Needs Improvement

May contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with the reader’s comprehension (70%).

0 pts

Not Evident

Grammatical, spelling, typographical, and/or referencing errors are significant (0%).

20 pts

This criterion is linked to a Learning OutcomeEngagement20 points

20 to >18.0 pts

Exemplary

Highly engaged with 3 or more threads contributed; a valued member of the discussion; Contributes meaningful and relevant, substantive replies that extend course understanding of concepts (100%).

18 to >14.0 pts

Proficient

Meets minimum requirement plus replies are relevant and meaningful (90%).

14 to >0.0 pts

Needs Improvement

Meets minimum requirement for base participation; Provides responses that are superficial in nature (70%).

0 pts

Not Evident

Does not meet minimum requirement for discussion participation (0%).

20 pts

This criterion is linked to a Learning OutcomeTimeliness10 points

10 to >9.0 pts

Exemplary

Submits on time, prior to deadline (100%).

9 to >7.0 pts

Proficient

Submits on time, prior to deadline (90%).

7 to >0.0 pts

Needs Improvement

Submits initial post one day late (70%).

0 pts

Not Evident

Submits initial post two or more days late (0%).

10 pts

Total Points: 100

Textbook Readings

Tuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.

Chapter 5: Marketing Strategy

Videos (2)

Chapter 5 Lecture Video

Business Model Canvas Explained

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Daniel Kevins

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Mk-​Research a brand’s business model

Textbook Readings

Videos (2)

Mk-Research a brand’s business model