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WEBSITE ANALYTICS – METRICS AND DATA (GOVERNMENT AGENCY)
you’ve been hired by a government agency to work on their web analytics..
- Part One. Watch the “Learning Web Analytics (Links to an external site.)“ video by Bailey.
- Part Two. Pick a government agency — it can be a federal, state, local, or tribal organization.
- Part Three. In a concise, well-written paper:
- Identify your agency and provide a brief description.
- List five goals or objectives for users of the organization’s website.
- Identify specific website metrics to measure how well you’re performing against your goals/objects.
- Explain how you’ll use the metric data to evaluate performance over time.
Your paper must meet the following requirements:
- Be 4-5 pages in length, not counting the title and reference pages. please include a detailed conclusion, which you must include.
- Use terms, evidence, and concepts from class readings.
- Cite at least three credible sources.
- BOOK
- Marketing Analytics A Practical Guide to Improving Consumer Insights Using Data TechniquesMike Grigsb
MIS435 Please attend to all questions,intext citations a must
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