Miami Dade College McDonald and KFC Global Advertising Campaign Analysis

Compare and contrast global social media advertising for two companies in the same industry

1. Select two global companies and perform Internet research on them to compare/ contrast their current social media posts on the same channel (e.g., Instagram, Facebook, Twitter). The two companies that you select must be direct competitors in the same industry (e.g., Nike and Adidas, McDonald’s and Burger King, The Coca-Cola Company and PepsiCo, etc.).
2. Write a paragraph of at least 300 words, comparing/contrasting each company on the following components:
   1. 1. advertising appeal (e.g., rational appeal, emotional appeals: humor, fear, sex, etc.)
      2. celebrity testimonials (if used) 3) selling proposition
      3. use of language (content)
      4. use of color and graphics (images)
      5. hashtags used
      6. social media metrics (e.g., likes, followers, comments, shares, re-tweets, etc.) Include screenshots of the social media posts, if possible.