KEYS TO THE ASSIGNMENT:
The key aspects to this assignment that are required to be covered in your paper include:
- A review of each product – W1, W2, and W3 – its life cycle, and how each product stacks up in terms of price and performance.
- Financial review of each product – W1, W2, and W3 – sales, costs, profitability, prices, unit margins, etc.
- Market review: New Sales, Repeat Sales, Market Saturation, etc.
- Propose an alternate strategy: A general idea of how you might do better with these products: what pricing and R&D allocations, etc., you would have put in place over the last four years, 2013 – 2016. In short, what would you have done differently than Joe Thomas at each decision point? Be specif
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