Before starting your project, you must go to Strategy Club and view the Sample Strategic Plan for Sanderson Farm, 2020 (Attached). This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
Starbucks Company
External Factor Evaluation (EFE) Matrix
Create an External Factor Evaluation Matrix for the selected (Starbuck Coffeehouse) company by completing the following steps:
Step 1: See Chapter 3 of the David text to learn how to complete an EFE Matrix (Attached).
Step 2: Open your Strategic-Planning Template you started in Topic 1. Click on the EFE tab at the bottom of the template (Attached).
Step 3: Complete the matrix using the external opportunities and threats you identified in the Topic 1 assignment. Make sure the factors you include are actionable, quantitative, comparative, and specific (Attached).
Step 4: Use the online sources listed in Table 3-7 located in Chapter 3 of the David text to assist you with your analysis and calculations. Be sure not to include strategies as opportunities; but do include as many monetary amounts, percentages, numbers, and ratios as possible (Attached).
Step 5: In 250-350 words, write a brief explanation of the findings and implications of the data identified in the EFE Matrix. See the Sample Strategic Plan for Sanderson Farms (2020) as an example.
****You will be graded on (Rubric):
1. Step 5: In 250-350 words, write a brief explanation of the findings and implications of the data identified in the EFE Matrix. See the Sample Strategic Plan for Sanderson Farms (2020) as an example.
2. Be sure to cite two to three relevant and credible sources in support of your content. Use only sources found at the University Library, corporate websites, or those provided in Topic Materials.
3. Mechanics of Writing (includes spelling, punctuation, grammar, and language use): The writer is clearly in command of standard, written, academic English.
4. Paragraph Development and Transitions: There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless.
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