MGT 311 Ottawa University Chapter 6 How Are Goods Different from Services Paper

Part 1:

Read a topic from Chapter 6 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

1. Some companies have traditionally been known for their excellence in tangibles, e.g., Xerox in copiers, IBM in computers, who now describe themselves as primarily service companies. Do you agree? What does it take for a company to declare itself as a service organization (e.g., a percentage of business, a certain strategy or mission)? What would it take for you to believe such a claim? 

Part 1 needs to be 500 plus words and APA format (refer chapter 6 from the Marketing Management textbook)

Part 2:

Find a company offering different products and discuss what the company did to retain its customers under particular circumstances.