Assignment Objectives
Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
Develop the ability to manage the organizational process by which policies and strategies are formed.
Understand strategic planning terminology, concepts, theories, and models.
Assignment Details
Assignment Description
Primary Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).
Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
For this Discussion Board, please complete the following:
An external analysis of a company is another indicator for making strategic decisions. External factors are the general environment of an industry that strategic leaders most likely will not be able to influence. There are six external factors for a PESTEL analysis that influence all firms in a given industry. The PESTEL model groups these segments as: political, economic, sociocultural, technological, ecological, and legal.
Review the following article:
Explore the six PESTEL external factors: political, economic, sociocultural, technological, ecological, and legal.
Choose one industry (automotive, hospitality, manufacturing, high tech, etc.) and discuss the following with your peers:
- Examine one of the six PESTEL factors in relation to your chosen industry. In your opinion, why do you believe this PESTEL factor is the most important to your chosen industry?
- Describe one advantage and disadvantage of the PESTEL analysis for strategic planning.
- If you were a manager in a global organization, how would you use the technological factor of innovation to gain a competitive advantage?
- Discussion Board Rubric
Expectation Points Possible Points Earned Comments Application of Learning Material Content: Post demonstrates an understanding of Learning Material content. 20 Application of Course Knowledge: Post contributes unique perspectives or insights gleaned from text/learning resources, or specified by assignment. 20 DB Responses: Response substantively to two posts. Responses encourage interaction in the Discussion Board and classroom community. 20 Organization: The post presents information logically and is clearly relevant to the discussion topic. 8 Professional Language: Posts contain accurate grammar, spelling, and/or punctuation with few or no errors. Any resources should be cited in APA format or style specified in the assignment. 7 Total Points 75 -
Instructor’s Comments:
The topic of PESTEL is used worldwide and is a universal analysis that can be applied to any industry. The PESTEL model serves to give you a complete insight into the factors that could affect a given business, venture, market, or industry. It forces you to think about what could affect your business. This is important because it will allow your business to 1) spot bad decisions before you make them, and 2) optimize your business strategy. Ultimately, that means less money wasted and more money earned. Each of the three questions for this week’s discussion is unique from the others, so please separate your thoughts into three paragraphs minimum. Additional sources are welcomes as there has been a lot of research conducted pertaining to PESTLE.
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